Measuring Success

Framework preview

Set clear, measurable goals and track key performance indicators (KPIs) to assess your business's progress. Take a data-driven approach so you can make informed decisions and adjust strategies as needed.

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Worksheet

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What is your one north-star metric?What leading indicators tell you it's working?How often will you review these numbers?Your one North-Star Metric (long-term value creation).Top-of-funnel conversion %.Activation rate %.CAC payback period (months).Target net churn rate %.LTV:CAC target ratio (e.g. 3).Monthly burn multiple.Selected review cadences.Who owns updating and auditing these numbers?Net weekly cash remaining after inventory, expenses and family draw.Items / services sold per week.Average sale amount per customer.Days to restock inventory.Estimated % of repeat customers.Weekly word-of-mouth referrals.Emergency cash reserve in the business drawer ($).Any social / vanity metrics you currently track?

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